They loved your book. What did they do on Monday?
We turn your book, course or method into a pocket field manual: a slim guide that turns each of your ideas into one thing your reader can do today, and prove they did.
The method is ours. The voice is always yours.
- For coaches, authors and consultants
- Written from your material, under your name
- Your first page is on us, before any talk of price
Your book ends where the hard part starts.
You've had the message. "I loved your book. It changed how I think." So you ask what they did about it, and the answer gets vague.
Your book did its job. It explained the idea and made them believe it. Then Monday arrived, with a full inbox and a bad night's sleep, and nobody opens chapter seven at 6am to find out what to do next.
A field manual is built for that morning. It takes what you've already taught and asks one small thing of your reader, today, in your words.
The same idea, twice. Once to read. Once to do.
Here's one idea from our specimen, first the way a book would put it, then the way a field manual does. It's blunt because its readers want it blunt. Look at the shape of it, not the sound. Yours will sound like you.
Way of the Bellator. A field manual on accountability and discipline, written for men.
Most of us know when we're making excuses. We tell ourselves that circumstances got in the way, and the story is comfortable enough that we rarely question it. Real growth begins when we take honest ownership of our failures and commit to doing something about them.
Passage written for this specimen.
A good idea. Now what does he do tonight?
How to read an order
- 1The CodeWhat he holds to under pressure.
- 2Commander's IntentWhat this order is for.
- 3Pass or FailHow it's judged, set before he starts.
- 4The DrillWhat he does today.
- 5ProofWhat shows he did it.
Swipe to see all four pages.
The voice is Bellator's. The structure underneath is the Decision Hygiene Protocol, and that's what we bring to your book.
Read the full specimenThe structure stays the same. The voice is always yours.
That specimen is all boots and barked orders, because Way of the Bellator is written for men working on their discipline. Yours may whisper, or joke, or sound like a good doctor. We write it the way you'd say it.
One idea, two authors.
If you are explaining, you are stalling.
Catch self-deception on contact. Turn it into a corrective act before you sleep.
Pass: the fix is sent before you sleep. Fail: you explained instead of acting.
Write the failure in ten words. No adjectives. No alibis. Send the fix now.
You can be kind to yourself and still tell the truth.
A small truth, told gently tonight, stops you carrying it into tomorrow.
Done: one small step taken before bed. Not yet: I only thought about it.
Write down what didn't go to plan, in ten words, with no blame. Then take the smallest step to put it right.
The wellness coach is an invented example, written for this page.
What every manual keeps
- A purpose, stated up front
- One action for each idea
- A pass or fail, set in advance
- Proof that it happened
What changes for you
- The language and the tone
- The names of the sections
- The examples and the drills
- The reader it's written for
You've done the thinking. Let it work somewhere new.
A manual gives your existing ideas a second job, without asking you to write another book.
Something extra to launch with.
Give book buyers a companion they can hold. It adds a reason to buy this week, and your method gets a physical home.
Homework you didn't have to write.
Clients leave each session with orders to work through and proof to bring back, so your next call can start from what they did.
A way in for new people.
One order makes a taste of your method that a stranger can try tonight. That tells them more than a free chapter can.
A product of its own.
Sell it, bundle it with a program or hand it to a whole group. It carries your name, and you decide where it goes.
Nobody is coming. Move.
A chapter can spend twenty pages earning that line. A manual puts it where your reader will see it at 6am. You already have lines like this, and most of them are buried somewhere in your book.
Find mineFor coaches, authors and consultants whose ideas deserve to be used.
You need a book, a course or a body of talks that people already value, and a reader you want to see change something. Any field, and any reader.
- Not a summary. Your reader doesn't get the book in brief. They get the part the book can't do.
- Not a template. Each manual is written from your material, for your reader.
- Not a replacement for your book. The book stays the place to understand the ideas.
The Decision Hygiene Protocol. Five phases.
No place to hide.
A good day doesn't need a manual. This one is built for the other kind.
Your reader's worst enemy on a bad day is the clever argument for doing it tomorrow. The protocol is our answer to that argument. It turns good intentions into decisions that hold, at any scale, from personal projects to institutional policy, and it has one bias: evidence over mood.
You never have to learn it. It sits under the page while your words sit on top.
1Frame Check Say what it's for.
Every order states its purpose before it asks for anything. Your reader never has to wonder why.
In the specimen: Commander's Intent2Pre-Commitment Set the standard first.
Pass and fail are written down before your reader starts. A bad mood can't renegotiate them later.
In the specimen: Pass or Fail3Bounded Action Make it small enough for today.
Each idea becomes one action with a clear edge. It can be finished before anyone talks themselves out of it.
In the specimen: The Drill4Evidence Capture Ask for proof, not feelings.
Your reader records what they did and what happened. A written record is harder to argue with than a good feeling.
In the specimen: Proof5Verdict Let the result decide.
The result sets the next move. Above it sits one rule: a result that breaks the manual's stated boundary counts as a fail, however good it looks.
In the specimen: The daily verdict
A finished manual. Ready to print, sell or hand over.
- A pocket field manual written from your materialA6 by default, sized to fit a jacket or a gym bag
- A purpose and a boundary, set with youPrinted at the front, so every reader knows what it's for and what it won't cost
- Orders in your languageWith your section names, your examples and your drills
- A standard and a proof page for every actionSo your reader always knows what counts
- A closing auditOne place to take stock and decide what comes next
- Print-ready and editable filesA PDF for the printer and a file you can change
- Your name on the coverWe stay off the page unless you'd like a credit
Four steps. The first one is on us.
- 1
Your page
Send us your book's title or a link to your method. We write one order from it, in your voice, so you can judge the work itself.
- 2
Fixed quote
If you like it, we read your material and quote one price and one delivery date. You'll know both before any work starts.
- 3
Build
You approve the outline and the first order before we write the rest, so your voice is settled early.
- 4
Handover
You review the full manual, we make the revisions, and the finished files are yours to print, sell or share.
Fair questions.
Will it sound like me?
That's what the first approved order is for. We write from your own words and you sign off the voice before we go further.
What does it cost?
A fixed price, set by the length of the manual and how much material there is to work through. Your first page is on us, and you'll have the quote before any paid work starts.
Do I need a published book?
No. A course, a set of talks, a podcast or a good stack of notes can all carry a manual. We need enough of your thinking to work from.
Does it have to sound military?
Not at all. Commander's Intent and the burpees belong to Way of the Bellator. Your manual uses your language and asks for what suits your reader.
Is this only for men?
No. Way of the Bellator was written for men because they're its readers. Each manual is written for the author's own reader, whoever that is.
Won't it take sales from my book?
A manual doesn't retell the book. It assumes the ideas and asks your reader to act on them, so the book stays the place to understand why.
Who's behind this?
toog Field Manuals is a small, independent studio that makes one thing: pocket field manuals. You deal directly with the person writing yours, at tevin@toog.pro.
Do you use AI?
Yes, to help draft, compare and check. Every line is then read, judged and approved by a person before you see it, and you approve it again after that.
Can you promise my readers will do the work?
No, and nobody honestly can. We can make the next action clear, the standard fixed and the excuse harder to keep. The rest is up to your reader.
What if I don't like my first page?
Then that's the end of it. There's no invoice and nothing to cancel.
Bring the book. We'll bring the first order.
Send us your book's title or a link to your method. We'll send back one page written from it, in your voice. Showing you is quicker than explaining it.